PROMO WATCH - AZHAR

The recently released remake of the Oye Oye song that has Nargis Fakhri gyrating to the beats of the number and has caught the fancy of viewers in a big way

By Manishaa R

WHAT DOES IT SAY::
The Gajar Ne Kiya Hai song from the 90s hit, Tridev has been fantastically recreated for Azhar. It shows Nargis Fakhri in a sizzling avatar, even as Emraan is seen watching the show with his wife, played by Prachi Desai. Nargis plays the role of former actress Sangeet Bijlani in the film. On the other hand, the trailer of the film released at the beginning of the month, shows an emotionally charged Azhar playing with a vengeance to counter the allegations leveled against him by his detractors.
 
 
THE RESPONSE SO FAR:: 
The trailer got an exceptional response with 3 million views within days of its release in the beginning of the month. On the other hand, the recently released video of the Oye Oye remake reached 2.4 million hits within 24 hours of its release on YouTube.
 
 
 
MORE ABOUT THE FILM::
Produced by Shobha Kapoor, Ekta Kapoor and Sony Pictures Networks, Azhar is a sports drama based on the life of Indian cricketer Mohammad Azharuddin. The film also chronicles in vivid detail the scandalous match-fixing episode, besides his romantic life.
 
 
WHAT’S NEW::
a. The sports biopic revolves around the life story of Azharuddin-one of the most celebrated and controversial cricket captains of India, who was hailed for his success but got mired in match-fixing allegations and relationships.
b. It also showcases what transpires in the life of cricketers behind the wicket, the green room gossip, locker rooms and how match-fixing actually happens.
c. It marks the teaming of Prachi Desai and Emraan Hashmi after Once upon a Time in Mumbai. Prachi will be seen playing Azhar’s first wife, Noureen. On the other hand, Nargis Fakhri will be seen adding the oomph factor in the film, playing the role of Azhar’s second wife, model turned actor, Sangeeta Bijlani.
d. Emraan starrers are replete with a great music and this one is no exception. The film has some soulful tracks including Bol Do Na Zara and Itni Si Baat. Bol Do Na Zara, which has been shot in the picturesque locales of London, will show the blossoming romance between Emraan Hashmi and Nargis Fakhri.
e. Another character to watch out for is that of ex-Big Boss winner, Gautam
Gulati, who will be seen playing the role of a commentator. The film also stars
Lara Dutta in the prominent role of a lawyer.
 
 
 
OUR TAKE::
Despite the fact that the nation is eagerly looking forward to the second sports biopic, M. S. Dhoni: The Untold Story, Azhar has got the right mix to make for an intriguing Bollywood potboiler -right from the match-fixing controversy to Azharuddin’s colourful personal life. The characterizations are interesting too.
 
 

 

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